Sunday, September 18, 2005

Advertise on the BBC

Want to advertise your product on TV programmes? Well look no further than the BBC as companies are paying fees of up to £40,000 to advertise their products covertly on BBC programmes, often in breach of the corporation’s rules.

At least 50 cases have been identified where top brands have bought favourable exposure on BBC television by paying specialist agents.

The practice, known as product placement, is so widespread that some leading BBC dramas and lifestyle programmes depend on free gifts.

Examples range from eight different brands on the current series of Spooks, the hit BBC1 drama, to a Volkswagen Sharan driven by James Nesbitt in Murphy’s Law. An agent boasted that the value of the car’s appearance was equal to a £30,800 commercial break.

I thought that this was a channel with no advertisements? Well I guess I was wrong. It doesn't surprise me that we have corruption in the BBC afterall it is run by a corrupt government.

Yet another damaging story put in the sunday papers. Do they ever stop?

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